A few weeks ago I wrote about the perfect storm facing print media. Robert Scoble started a similar thread on Friendfeed over the weekend. This week in my AdAge column I look at the same trends, but this time through the lens of potential solutions to the problems. Newspaper publishers [...]
Photo Credit: Kaia Gets Caught! by marcus_in_ny Kaia, the cat in the photo above (no, she's not mine), is symbolic. If she looks like an LOLcat that's my intention. Kaia represents consumer social networks and free collaboration tools like Twitter, Facebook, Google Docs and LinkedIn. The faucet and the pipes [...]
Radio is Dead by super-structure The following is also my column in Advertising Age next week. All the talk about one medium replacing another, to date, has largely been just that - talk. Over time new formats tend to be additions in our lives, not replacements for something else. In [...]
The following is also my column in Advertising Age next week. As I write this column, all the talk is about the recession. There were nearly 40,000 stories in Google News in the last week mentioning the R-word. In addition, a gallon of gas, now at four dollars, may hit [...]
This is the first in a series of posts. The introduction and links to the entire series can be found here. This installment is also my column in next week's AdAge. Hi. My name is Steve and I suffer from Shiny Object Syndrome (SOS for short). SOS describes the digerati's [...]
Photo credit: Really Simple Syndication by Shira Goldling The following is also my column this week in Advertising Age. If you think there's already enough to distract you in your life, just wait. With Americans spending 100 hours a year commuting, according to the Census Bureau, the internet is coming [...]
Google developer Dan Holevoet published the roadmap for the forthcoming changes to the iGoogle personalized home page. You can check out the presentation here. The site, which anecdotally I can tell you is getting very popular, will get a new canvas view (below) starting in June and social features over [...]
Two studies that crossed my screen tonight here in London point to a widening digital divide. I am not referring to the gap between those who are online and everyone else. The gulf I am addressing here is between those who are fully engaged with the web and, well, Earth. [...]
The following is also my column in next week's AdAge. Over the last five years I have been asked countless times: "Steve, what's the next hot online community?" It seems as though everybody is on the lookout for the successor to MySpace, Twitter or Facebook. Nobody, even in a difficult [...]
About a month ago, I wrote about three career tracks that won't exist in a few years - at least as I see it. Now let's take a look at three emerging digital jobs that will become increasingly important in the years ahead. The Chief Customer Experience Officer (and those [...]
The following is also my column in this week's AdAge. Every conversation about digital marketing invariably raises the "M word" -- measurement. Everyone knows the Internet is the most addressable medium. However, there is no single standard that clients and agencies can use to benchmark their programs against each other. [...]
Advertisers continue to plow a ton of money into Internet advertising, even in the face of an recessionary environment. At the Forbes Online Brand Summit this weekend, Citi projected 20% year over year growth. eMarketer is calling for a 23% increase. Search remains the big daddy. According to eMakreter it [...]
Photo credit: Copenhagen Industry Pollution #1 by Miguel A. Lopes "Migufu" Earth Day is around the corner and a lot of marketers are thinking about the sustainability of our planet. Some are recognizing that doing good also helps business. Edelman's Good Purpose study found that 73% of consumers are prepared [...]
Asking for feedback is in. Virtually every journalist solicits feedback by posting their email addresses. Some even ask overtly. As Forrester's Jeremiah Owyang recently noted, companies are inviting comments - yet far more slowly. Notably, Microsoft CEO Steve Ballmer invited everyone at Mix 08 to email him directly. (Microsoft is [...]
The following is also my column in next week's issue of Advertising Age... It wasn't the most talked about session at the IAB Annual Meeting this week in Phoenix, but it should have been. In a series of fascinating frames peppered with statistics, Christopher Vollmer from Booz Allen Hamilton laid [...]
Adage: U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry. But employment in advertising/marketing-services -- agencies and other firms that provide marketing and communications services to marketers -- broke a record in November (769,000). Marketing consulting powered that growth. Is there a [...]
The following is also my column in next week's AdAge. During a recent exchange with one of my colleagues he posed a thought-provoking question that I hadn't quite pondered. "What new digital business models might take hold over the next four to five years," he asked. This question should be [...]
