In the latest development in the , a number of radio groups are urging the FCC to mind its own business. CBS Radio, Bonneville, Entercom, Buckley Radio Group, Greater Media, Lincoln Financial,[...]
Facing from just about every corner, Yahoo and Google have agreed to delay their sponsored search ad deal until after the Department of Justice (DoJ) completes a full review. "The companies have[...]
History has shown that another industry will emerge to fill the ad void left by a decline in spending from the troubled finance and insurance/real estate categories - but when that might happen is a[...]
Fuelcast, a digital network at gas pumps, and Bhootan, a network at retail spots, have combined to form digital ad network Outcast. Fuelcast boasts 5,500 screens at gas stations in eight U.S.[...]
AOL Television is launching a new web series supported by digital ad business , which will provide display advertising and content-targeted links on the site, MediaPost. The series, called , will[...]
Diversified companies like Walt Disney, News Corp., Time Warner and Viacom are well-positioned to weather the current credit crunch; they are likely to be supported by predictable revenue streams and[...]
Recognizing that social networking features as key to attracting and retaining a youthful audience, NPR is adding them to its website. Listeners can create personal profiles containing photos, and[...]
Forbes.com is guaranteeing its premium advertisers a combination of reach, frequency and ad effectiveness via a new advertising program. To take advantage of what the company is calling the Total[...]
Like many of the this season, the premiere of ABC's Desperate Housewives was down compared to its opener last season. Housewives debuted to a 7.0 rating/16 share among 18-49s, down 5 percent from[...]
The number of advertising executives who said in the spring that their ad budgets would increase over the next six months fell 8 percentage points. According to a new study, the Media Economy Report[...]
Total measured advertising expenditures in the first six months of 2008 declined 1.6% compared with the first half of 2007, while second-quarter ad spend was down 3.7% vs. 2Q07 - the steepest[...]
The presidential debate scheduled for this evening is back on, and, if the conventions are anything to go by, ratings will set records. Nine networks - ABC, CBS, NBC, Fox, PBS, CNN, Fox News, MSNBC,[...]
TNS has a stand-alone future, despite the volatility of today's financial markets, says chairman Donald Brydon. Brydon is urging shareholders to reject WPP Group's $2 billion bid, which he says[...]
Despite the troubled economy, many companies will not cut back advertising in 2009, though every marketer is in for a "rocky road," believes Marc Goldstein, pres and CEO of GroupM North[...]
Radio company execs whined about advertisers and their perception of radio at an Advertising Week event yesterday. The seemingly widespread belief that radio is dated or has "lost its fastball"[...]
Chrysler now spends 30 percent of its advertising budget on digital, according to CMO Deborah Meyer ( ClickZ). The company uses a variety of technologies, including targeting tools from Specific[...]
ABC will this week air three nights of Dancing with the Stars, a two-hour Grey's Anatomy premiere, and the premiere of Desperate Housewives - the combination of which is nearly guaranteed to bring[...]
The New York Times Co. continued to see ad revenue slip in August, down some 14 percent to $110.6 million, while Gannett posted a decline of 16.8 percent. At Gannett's USA Today, ad revenue[...]
Despite economic woes - or perhaps because of them - people are still going to bars to watch football. ESPN says that when people watching in bars and other out-of-home venues are added to[...]
The top 100 B2B advertisers spent an estimated $6.05 billion on B2B advertising last year, down 1.9 percent from $6.17 billion in 2006, according to a BtoB Magazine analysis of ad spending from TNS[...]
CBS has begun its fall marketing blitz, advertising fall season shows across a couple of out-of-home vehicles. Seven shows will be advertised on , which feature creative from the shows along with[...]
Radio, along with local television and pure-play websites, is poised to post the largest gains of all local media sites. Currently, U.S. newspaper websites are the most lucrative of local media[...]
Jeff Foxworthy is creating an animated pilot for Fox about a dysfunctional (what else?) family living a NASCAR life. Twentieth Century Fox TV will produce. Foxworthy will write the show, along with[...]
An offshoot of E's show The Soup is coming to Comcast's sports channel Versus. The show, Sports Soup, will be an "irreverent look at the state of sports and the people who play and report on them,"[...]
Both the USA Today and Sports Illustrated are opening branded stores in the new North terminal at the Detroit airport, in a move to expand revenue streams during a time of undependable advertising[...]
