NY-Long Island, Ipsos is a leading global provider of advertising, marketing, public opinion, media, and customer satisfaction research. We collect data using online, mail and telephone interviewing methodologies. As[...]
The Wall Street Journal today writes about AOL's survival strategy and how it revolves around Platform A, the online advertising platform/division that the company hopes will help it recover from the loss of its dial-up business. AOL has spent nearly a billion dollars to put together Platform A, buying Lightingcast [...]
The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence.[...]
Spot Runner is getting into politics. The online ad agency is bringing its system for creating low-cost TV ads and media planning to candidates at all levels and party affiliations. The new initiative is likely have the biggest impact at the state and local level, where campaigns often lack the [...]
The one-two punch of an economic recession and Google steamrolling Madison Avenue is a double dare to the broadcast networks to adjust their advertising practices and pricing now--or suffer imminent bottom-line consequences.[...]
Communicate.com, a public company in Vancouver, Canada, is announcing the acquisition of Y Combinator startup Auctomatic this morning for $5 million in cash and stock. The company is also changing its name to Live Current Media, Inc. Communicate/Live Current is in the domain name business - their primary assets are [...]
