Posted By:Darren RovellThe saddest thing about NBA star Gilbert Arenas hurting his knee this year, at least to me, was that this was the year he was going to show the world he was a marketing star. You see, Gilbert Arenas--more than any other star in the sports world--is the [...]

According to a recent newsletter from Dynamic Logic, analysis from their MarketNorm database shows that Consumer Product advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience, says the report. 8.3 million women ages 45+ say [...]

Media companies are sharing more than advertising sales as they form networks of like-minded sites to combat the growing ad-selling might of major Internet portals. Sharing news headlines and other content is a component of many of the revenue-sharing[...]

If you have missed these posts from my recent writings, today may be a good time to catch up on some reading: First, in the blogosphere, online media, old and new media, advertising - big changes have taken place. Here is a set of posts from the Deal Radar series [...]

A newly discovered way to send spam: as a Google Calendar invitation. My favorite one, though, remains spam sent through the "Send to friend" button at NY Times.com. Very intellectual. ---------------- New release: Brand New China, in which MIT's Jing Wang combines marketing research with cultural analysis to offer a [...]

In-theater games such as NewsBreaker will soon become a part of the usual moviegoing experience. Our friends at Brand Experience Labs say that they have partnered with National CineMedia and will begin "rolling AudienceGames out to the top 20 markets on about 750 screens" after the initial test."National CineMedia operates [...]