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The Times | July 28th, 2008 | Email this

Pearson, it has turned out, has been one of the better media performers of the year. Yes, the shares are down 17 per cent since January, but that is almost exactly in line with the all-share index and most media stocks have been battered by worries about Google and the [...]

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Campus Advertising Reaches 16.6M College Students

Media Buyer Planner | July 28th, 2008 | Email this

Six million students attend traditional four-year colleges and universities full-time. The rest of the 16.6 million youths who attend college are in community colleges, are in graduate programs, or[...]

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A.H. Belo Swings to Loss

Wall Street Journal | July 28th, 2008 | Email this

A. H. Belo said it plans reduce costs by $50 million and cut its work force by 14% after swinging to a second-quarter loss. The newspaper publisher's advertising revenue fell 21% for the quarter.[...]

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Cross Promotion In Sports: Does It Work?

CNBC | July 28th, 2008 | Email this

Posted By:Darren RovellI have to admit. I've never really understood this type of cross sports promotion. It's not the first time it has happened in golf of course. Payne Stewart, Ben Curtis and Brian Bateman have all worn NFL logos. Read More Topics:Television | Media | Marketing | Advertising | [...]

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TV Board: Addressable Advertising: Questions and Commentary

MediaPost | July 28th, 2008 | Email this

If my inbox is any indication, addressable advertising is a hot topic in media buying and selling circles. I have taken the liberty of presenting several questions sent to me via email last week along with my opinion on the respective topics.[...]

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Broadcasters, Advertisers Join Forces on DTV Switch

Broadcasting & Cable | July 28th, 2008 | Email this

National Association of Broadcasters, Television Bureau of Advertising, American Association of Advertising Agencies, Association of National Advertisers launch DTV Transition: Keeping the Ad Community in the Loop.[...]

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As Expected, CW Realizes Gossip Girl Needs To Be Online

Techdirt | July 28th, 2008 | Email this

You'll have to excuse the gloating, but, well: we told you so. Or Mike did, anyway, when back in April he explained why the CW Network's decision to stop streaming Gossip Girl on its website was completely boneheaded. The executives behind the decision were trying to force the show's sizable [...]

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