, provider of advertising tools meant to streamline the media buying process across all media types, announced today the launch of Balihoo Publisher Edition, a web-based application that allows media[...]
Posted By:Julia BoorstinCBS reported a 1.1% increase in second-quarter net income and .6 percent growth in revenue over the year ago quarter. But the stock traded down on the news, Wall Street focused on CBS' outlook, which is increasingly negative, revealing greater weakness in advertising markets. Read More Topics:Internet | [...]
The old-fashioned notion still circulating in U.S. advertising agencies is that commercial actors should be, if not likable, at least human. In Japan, they feel differently. There, the job of making viewers feel relaxed, trusting and happy sometimes falls to creepy, fake-smiling fembots—as demonstrated in the above commercial from healthcare [...]
NewTeeVee has been bursting with startup news this week, including news from a bunch of new companies that have barely been mentioned elsewhere, if at all. So for those GigaOM readers looking for a cheat sheet, I've pulled together one here: Onecast/1cast: Apparently this is something like RedLasso, but it's [...]
Investors will scrutinize News Corp.'s efforts to generate more advertising revenue from the enormous amount of traffic on MySpace when the company posts full-year earnings.[...]
