MediaPost |
November 23rd, 2008 |
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Holding company Interpublic has won the bulk of the consolidated media-buying/planning account for both Miller and Coors, as the two beer marketers recently merged operations. The account is worth a reported $400 million.[...]
AdWeek |
November 23rd, 2008 |
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NEW YORK MillerCoors said it has hired MC Media, a new unit being created by Draftfcb, Initiative and Kinetic, to handle the client's consolidated media chores following a review. MillerCoors spends more than $400 million annually on ads. Draftfcb exec Bob Bernstein will serve as managing director of MC Media.[...]
AdWeek |
November 23rd, 2008 |
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NEW YORK MillerCoors has confirmed that Interpublic Group's Draftfcb in Chicago has been awarded a "holiday-themed assignment" on the Miller Lite brand.[...]
AdWeek |
November 3rd, 2008 |
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NEW YORK Draftfcb looked all the way to Sydney, Australia, to fill its top creative job in New York. The shop's new chief creative officer is Michael Simons. He had served as ecd of Draftfcb's Asia-Pacific region since mid-2007[...]
AdWeek |
October 26th, 2008 |
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NEW YORK Bill Cella has spent most of his career working at big media companies and ad shops. When he left Interpublic Group at the end of last year, as CEO of Magna and vice chairman of Draftfcb, he knew he wanted to make the next chapter in his career [...]
Adrants |
October 13th, 2008 |
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Hearst Magazines will close CosmoGirl with the December issue. It first published in 1999.[...]
Adrants |
September 24th, 2008 |
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"Red Alert 3 Remix," a promotional video for EA's Command & Conquer: Red Alert 3, is the fruit of a partnership between DraftFCB and remix artist CB Shaw.[...]
FishbowlLA: More On LAT Departures FishbowlNY: Fewer Than 8.3 Staffers to Touch a WSJ Article FishbowlDC: Hume To Step Down From "Special Report" After The Election TVNewser: How Greta Got Brett Favre to Go On the Record PRNewser: Six Reasons Why You Should Keep PR Going in a Recession GalleyCat: [...]
Adrants |
May 18th, 2008 |
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For its client Qwest, Draftfcb uses the common man -- and the common woman, and their common kids -- to appeal to their counterparts in your living room.[...]
UnBeige: Would You Buy Underwear From This Man? FishbowlNY: NYP Correction Brings LI Woman Back to Life FishbowlDC: PROM: Party Photos... Bloomberg After Party FishbowlLA: BAM! BOOM! Graphic Novel Panel Kicked Ass TVNewser: WHCA Dinner Leftovers GalleyCat: Scene @ LA Times Book Prize After-Party PRNewser: Unique Pitches: The Love Letter [...]
MediaPost |
April 2nd, 2008 |
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What happened to advertising's revolutionary fire? Look, I don't expect Richard Beaven to run around with a bloodied broadsword in his fist, screaming "Vengeance!" and chasing DraftFCB executives down West 33rd Street. But we are entering a long period in which digital rules all and you, my ittle activators and [...]
MediaPost |
March 31st, 2008 |
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Get your mind out of the gutter. This interactive campaign coincided with the launch of the 2008 Sports Illustrated swimsuit issue, yet this is the first time I've heard of it. Then again, I'm not the target audience. Taco Bell partnered with SI swimsuit model Daniella Sarahyba and created a [...]
-- IGN Entertainment: The Fox-owned company has appointed former Yahoo VP of marketing Brad Ramsey to the position of SVP-marketing, effective March 17. Reporting to GM Roy Bahat, Ramsey will oversee all consumer marketing and lead a new marketing group focused on reaching a wider audience and strengthening the company's [...]
AdWeek |
January 24th, 2008 |
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NEW YORK The White House Office of National Drug Control Policy is placing a "Drug Dealer" on the Super Bowl via a 30-second spot by Interpublic Group's DraftFCB. The client spent more than $70 million in U.S. measured media last year.[...]
Adrants |
January 15th, 2008 |
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These two videos from DraftFCB Hamburg examine the idiocy of focus groups and why it's silly to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the[...]
NY-New York City, Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 130 years of combined expertise,[...]
NY-New York City, Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 130 years of combined expertise,[...]
MediaPost |
January 8th, 2008 |
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Wendy Lurrie was promoted to chief strategy and marketing officer at Draftfcb New York.[...]
