MediaPost |
October 10th, 2008 |
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General Motors chairman Rick Wagoner took to the Web last week to reassure the public about the company's position in the first of a series of videos called "The Case for GM," which the company is running on YouTube under the aegis of its FastLane social media campaign.[...]
PaidContent.org |
September 24th, 2008 |
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Back in February, six of the largest cable companies in U.S.-- Comcast (NSDQ: CMCSA), Time Warner (NYSE: TWX) Cable, Cablevision (NYSE: CVC), Cox Communications, Charter Communications (NSDQ: CHTR) and Bright House Networks-- came together to create a separate company that would allow national advertisers to buy customized and targeted ads. [...]
MediaPost |
September 17th, 2008 |
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Earlier this week, MediaPost hosted a C-level summit of the heads of the media services organizations of the six major agency holding companies for some off- and on-the-record conversation about their views on media, the underlying health of the advertising business, and the key threat and opportunity trends that are [...]
SF Chronicle |
September 14th, 2008 |
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Japan was searching Sunday for an unidentified foreign submarine detected in its territorial waters earlier in the day, the Defense Ministry said. The Aegis destroyer Atago of Japan's Maritime Self-Defense Force spotted what it determined to be a periscope of[...]
PaidContent.org |
September 11th, 2008 |
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UK media agency firm Aegis Group has acquired search engine marketer Range Online Media. The purchase was made by Aegis' search marketing arm, Isobar. Terms were not disclosed, although Aegis noted that the Fort Worth, TX.-based Range Online has gross assets of $12 million. Founded in 2001, Range Online initially [...]
AdWeek |
September 8th, 2008 |
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NEW YORK Tracfone Wireless has put its media account into review, per sources. The incumbent is Aegis Group's Carat, which is expected to defend.[...]
AdWeek |
September 8th, 2008 |
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NEW YORK Aegis Group's Carat issued a memo to its entire U.S. organization last week apologizing for the way employees found out that rumored layoffs were being implemented. (Shown: Aegis Media N.A. CEO Sarah Fay.)[...]
Aegis Group's media-buying division Carat is planning a restructuring, including significant layoffs. The information was accidentally sent to employees through an email only intended for senior managers.[...]
MediaPost |
September 4th, 2008 |
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Aegis Group's Carat unit is wrestling with a PR nightmare following reports of a gaff by its human resources department, which inadvertently distributed a confidential memo outlining the media agency's restructuring and a new round of layoffs to its entire workforce. The memo was intended only for senior managers.[...]
The new cable comanies-backed ad targeting company Canoe Ventures has been trying to push its first project, Elections '08 On Demand, as the new-ish TV channel which lets people watch videos about elections, but this NYT story points out that the channel hasn't caught on among viewers or even advertisers. [...]
Havas posted a 40% rise in first-half net profit, boosted by winning new accounts and recent acquisitions. Separately, ad buyer Aegis reported relatively strong growth in revenue but sounded a note of caution about the second half.[...]
Aegis Group, the media buyer and market researcher, posted a 14pc jump in revenues to £608m in the first six months of the year but warned of "slowing demand" from clients in the UK, Spain and the United States.[...]
AdWeek |
August 28th, 2008 |
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NEW YORK Aegis said it would take an "exceptional charge" of $15 million against earnings this year to accelerate the ongoing reorganization at struggling Carat USA. Layoffs are included in that figure. (Aegis CEO Robert Lerwill is shown.)[...]
The advertising group reported a 21.8 per cent rise in revenues and said it was taking steps to contain costs[...]
