BuzzMachine |
August 5th, 2008 |
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That underwear ad you see to the right is one of 483 million American Apparel is serving, making it the No. 1 fashion advertiser online, according to Comscore. That amazes me: that the top advertiser would also be advertising on blogs, including this one. So don't accept it when you [...]
A few weeks ago I wrote about the perfect storm facing print media. Robert Scoble started a similar thread on Friendfeed over the weekend. This week in my AdAge column I look at the same trends, but this time through the lens of potential solutions to the problems. Newspaper publishers [...]
Biz Journals |
August 5th, 2008 |
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Olympic telecasts during the traditionally slow summer season could help boost the Triad's NBC affiliate out of the national advertising doldrums.[...]
CEO Jerry Yang looks pleased in this company photo (Yahoo.com) After weeks of watching the likes of Carl Icahn, T. Boone Pickens and others treat Yahoo like a punching bag, executives at the Internet giant hit back Friday, with chairman of the board Roy Bostock noting that the company still [...]
AdWeek |
August 5th, 2008 |
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NEW YORK This year will mark the first time in U.S. history that broadcast television gets more advertising dollars than newspapers. If the prognostication from Veronis Suhler Stevenson is correct, broadcast TV will be the No. 1 advertising medium in the country, knocking newspapers from the spot they have held [...]
In the past I've written about encapsulating your business plan for potential investors in an executive summary, or even more succinctly as a high concept startup pitch. This is helpful for communicating to angel investors and VCs, but it doesn't help you communicate to new and potential users of your [...]
News Corp. joins Sony and Walt Disney in expanding in India, where companies are increasing spending on advertising to tap the world's second-fastest growing major economy after China.[...]
EarthLink CEO Rolla Huff hasn't been shy about pushing for consolidation of the dial-up Internet business. He may have a chance to jump on an opportunity as early as this week. Time Warner executives are expected to announce Wednesday they have completed the necessary steps to separate AOL's dial-up access [...]
Technology that allows television viewers to skip advertising could become more widespread after a US court ruling on "remote storage" digital video recorders[...]
CNBC |
August 5th, 2008 |
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The weak advertising market has been hurting earnings in the media sector this quarter, and CNBC's Julia Boorstin takes a look at the industry's outlook and what investors can expect from News Corp and Time Warner earnings. Watch Video MEDIA:VIDEOPermalink[...]
, provider of advertising tools meant to streamline the media buying process across all media types, announced today the launch of Balihoo Publisher Edition, a web-based application that allows media[...]
MediaPost |
August 5th, 2008 |
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Local TV broadcasters besieged by an advertising freefall and maneuvering the transition to digital have to be asking themselves: "What would Google do?" It might not be a bad idea to wonder what the online giant--which is hotly pursuing broadcasters' unused wireless white spectrum--would do to fashion a digital salvation [...]
MediaPost |
August 5th, 2008 |
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WPP Friday made a formal written offer to acquire U.K.-based marketing and media researcher TNS for $3.40 in cash, plus 0.1889 shares of WPP stock for each share of TNS stock tendered. WPP, the parent of MindShare, Mediaedge:cia, MediaCom, as well as Kantar research, initially made a hostile offer to [...]
MediaPost |
August 5th, 2008 |
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Expanding their examination of online ad targeting and privacy, lawmakers Friday requested detailed information from dozens of companies about their advertising techniques. Reps. Ed Markey (D-Mass.), John D. Dingell (D-Mich.) Joe Barton (R-Texas) and Cliff Stearns (R-Fla.) reached out to 33 companies -- including broadband providers like Comcast and ATandT [...]
Another Lycos Europe earnings update, another terrible showing. The once-mighty portal, a separate company from Lycos US, swung to a big €9.8 million ($15.2 million) loss in the half-year to June, from a €48.7 million ($75.8 million) profit a year ago, after revenues collapsed from €41.2 million ($64.1 million) to [...]
The compulsion to get GE execs on the record about NBC Universal's (NYSE: GE) future—maybe we can make it a drinking game during the Olympics—continues despite the recent reorganization keeping the media and entertainment company as a core division and repeated assertions that it will remain part of GE. Caveat: [...]
CA-Los Angeles, WHO WE ARE: We are an Advertising + Creative Staffing Agency looking to bring aboard a new ACCOUNT EXECUTIVE to be part of our rapidly growing LA team. WHAT WE DO: We work with the top advertising age[...]
NY-Long Island, Ipsos is a leading global provider of advertising, marketing, public opinion, media, and customer satisfaction research. We collect data using online, mail and telephone interviewing methodologies. As[...]
PA-Philadelphia, Sports and Entertainment Marketing Firm Entry Level Sports Marketing Associates Choice Promotional Group, Inc. is a marketing and advertising firm that specializes in direct promotional campaigns for l[...]
Waterfront Media/Brooklyn, NYManager of Email Deliverability & Operations Waterfront Media is the premier publisher of self-help experts. With the Internet at the core of its publishing platform, this venture-backed company develops partnerships with renowned experts and the industry's leading brands. Waterfront's entrepreneurial spirit guarantees sophisticated and creative web site launches, [...]
